So, a few days ago, I got asked on Twitter how I was able to write an article each and every week. In that same tweet, I got asked how I found the time and energy to even write two articles a day for two weeks. That kept me thinking, maybe I should write an article where I talk about some blogging advice I would give to people who want to start blogging and want some pointers or some stories from experienced bloggers. If you look in previous articles of my “gamer’s thoughts” series, you will find various other articles where I talk about the life of a game blogger. I even talked about my whole process how I work an idea for an article. Yet, here are some more pieces of advice I can give you as somebody who has been blogging for 7, 5 years about games and isn’t sick of it in the slightest. Also, don’t take this advice as gospel. These are the things I would say to new bloggers, but take these more as things that could help you blogging instead of things you have to do to have a good or great blog. In addition to that, any questions or other suggestions, that’s where the comments are for!
Side note: Since I have been a gaming blogger all my life, I will mostly talk as a game blogger.
Work out a theme
A great thing to start with is a theme for your articles. The theme of my blog is my journey as a gamer through life. I write articles about the games I played or subjects I want to talk about. In addition to that, I’m a retro game collector and I enjoy playing games that not too many other gamers play. If you are worried that your personality might not be interesting enough for people to start reading your blog, don’t worry. Think first about what you want to write about and then start blogging.
Also, make the theme on your blog clear enough. Blogs without a general theme don’t have any selling points for other people to start reading your blog. For example, I enjoy it when people say to me that they discovered a new game because I talked about it.
A great example of a theme is blog run by the Well Red Mage. He has a whole blog setup where everything is themed where each writer is a mage in a sort of fantasy RPG called the life of a gamer. It’s really enjoyable to read in the right mindset and I think it’s a great example for a theme.
If you are thinking of a theme, and this will sound quite logical, but take a theme that fits you and isn’t something you will regret about later. I enjoy talking about the games I add to my collection and I can still do some little tweaks here and there to my theme, but I feel comfortable with the theme I have on my blog.
While I’m talking about a theme, branding is everything. Look for a name and something that can stick. Make a logo and banner for your blog and social media where people can easily recognize you and what you are about. For real, branding and a right theme can help you quite a lot to write.
Do NOT overdo social media
So, do you need a Twitter, Facebook, YouTube, Twitch, Reddit, DevaintArt, Tumblr, Instagram, Snapchat…. for your blog? Well, while it can be quite useful to have some presence in the social space; it can also hurt your blog in the long run. If you have too many dead social media accounts or accounts only used to spread your articles, people won’t be interested in it. There is a reason why I only have a Twitter & Tumblr for my blog.
I use Twitter to quickly post updates on my blog for when I’m unable to write an article or when I want to share a quick thought. I use Tumblr to share things that are too long to put into a tweet, like when I want to share a list of games I’m thinking about reviewing or some blog updates I did. But, every post I do on Tumblr is shared on Twitter. So, there is one account people have to follow and can get all their information from. Otherwise you might create the illusion that information can be spread over various accounts that are mostly inactive.
So setup only the social media accounts you are planning to manage. Don’t set up social media accounts just to spread your articles or your online presence. You will divide your audience even more and it has the potential to cause an even bigger headache.
Something that is extremely handy for a blog is a contact page. Make your contact page inviting but also state rules of contact. For example, take a look at mine, I clearly state that if game studios want me to review their game, I have to be interested in it. I don’t promote things that I don’t feel comfortable with. Why should I promote things I don’t even believe in myself?
Worrying about numbers
In my honest opinion, I don’t worry about the numbers of my articles too much. The main reason why I blog is to have fun and have the ability to write about my thoughts and opinions. I think that you only should worry about the numbers if you are making money from your blog. If you are doing it as a hobby and you don’t want to make it a job, do not worry too much about the numbers.
Now, I’m not saying that you shouldn’t pay any attention to the numbers of your blog. I find it very flattering when people enjoy my content and write comments, like and share my articles. Personally, I aim to have at least one like on my article. Even when I don’t get any likes on my article on WordPress, if somebody favorited the tweet of the article, I’m happy. That way I know that the article was good enough to be enjoyed by somebody. And that is my main goal, entertaining people.
Use the analytics to draw conclusions. Look at the articles that pull in a lot of views and analyses them why they work. What did people like about it? For example, I wrote an article in the past about one of my favorite Dutch edutainment games, but it didn’t pull in too many views. This means that if I want to talk about other games like that, I could write about those games when I have some other big articles in the works people are excited for. As a “filler article” you know?
In my experience, I find that thinking about if an article will bring enough readers limits my creative freedom. Since I love talking about games that I play and in most cases, they aren’t the mainstream games.
All I’m saying here is, as long as your blog is a hobby, don’t lose sleep over the fact that sometimes your numbers will be low.
Write how you want
There are literally millions of tutorials out there on how you can start creative writing. While they are interesting to read, I highly advise you to not follow them to the T. Just like drawing, writing is an art form you learn by practicing. While I realize that some people have the natural talent to write stories and articles like it’s nothing. Take it from me, a guy who has written stories all his life since childhood, natural talent can take you only so far as you allow it to go.
I taught a lot of my writing skills by analyzing other writers their work and not only written works. I looked at the story in games, movies, comics amongst other things. Why did they first reveal this before they revealed the other thing? Learn from other creators and use this as a base for the way how you want to write. It took me quite a few attempts to find out how I want to write. I usually first lay out how I want the article to be, then I look for good screenshots and then I start to write the actual article. I always listen to music while I’m writing.
Something I can’t stand while writing is a podcast or watching a video. For some reason, that distracts me too much from what I’m writing and I tend to write about what I’m hearing instead of what I wanted to write about. Also, I tend to try out different programs to write in. Some articles are written directly in the editor of WordPress, some articles are written in WordPad on one of my retro gaming computers and others are written in Notepad++. I enjoy changing things up once in a while, to have a different mindset while writing.
Personally, something I find dangerous to look at is the word count. I know so many articles that could have been so much better if I didn’t limit myself to my usual 1000-1500 words limit. Sometimes you need more or fewer words to get your point across. If you want to write walls upon walls of text, go ahead. But beware, the longer you make an article, the smaller the chance is that it will be fully read.
Also, whenever you are writing and you feel that something doesn’t work, rewrite it until you feel happy with it. Know that the first version of most articles will most likely be the worst version of it. Even I had to always make edits after I finished the first version to make the article flow a bit better.
Avoid burning out
Don’t ever force yourself into writing an article. It’s a golden rule that you can take from me. When you don’t feel like writing, just don’t write. I can personally read an article when I forced myself to write about something. Rarely do they come out good and I rather delete it then continue to write it. There are so many articles that I started to write but halfway deleted.
But how am I able to write an article each week and sometimes even two articles a day? Well, ever heard about writing articles in advance and storing them for later? Or, in one of the past weekends, I had a writing session where I wrote around 10 articles in two days. Know that the actual writing process takes around an hour and a half for me. Yeah, I had a writing marathon. I enjoy writing so much that I write to relax.
If you want to start a gaming blog like myself, start writing the article in your head while you are still playing the game or doing research. Have a notebook or a tablet nearby where you can put quick thoughts and notes in. Even start writing paragraphs in it.
Also, look to your day and how much time you lose by doing literally nothing. If you have the downtime, use it to think about your writing. Not all the time of course, since that will possibly cause a burnout. If there is anything you should avoid that is burning out in writing. Like I said earlier if you have to force yourself into writing, don’t write. I have been there. It’s better to take a break from writing and try again later.
So, that is all the advice I have to give for now. My biggest advice is, write how you want and about what you want. If you keep enjoying writing, you will put soul into your work and you will automatically attract readers. Together with a theme and an active social media presence, you will get far. Also, remember that is an extremely fun but time-consuming hobby. While most of this advice is catered towards the people who wanted to start blogging for fun, I think this article has also some advice for more professional people.
If I explained anything unclear or you have some questions for me or other bloggers, go down to the comments and start a conversation. I’ll do my best to helping you where I can.
In any case, I thank you so much for reading this article and I hope you had as much fun as I had writing it. I hope to be able to welcome you in another article but until then, take care and have a great rest of your day.